Author: Bernard MacBenli

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Multi-level marketer USANA Health Sciences Inc. has slightly raised its annual sales forecast after its second-quarter results modestly beat its internal predictions. In its July 25 earnings announcement, USANA updated its FY23 net sales guidance to $900 to $950 million, up from a previous forecast of $875 million to $950 million. The Salt Lake City-based manufacturer of nutritional supplements, functional foods and personal care products raised its forecast for diluted EPS (earnings per share) to $2.65 to $3.30. USANA previously projected diluted EPS of $2.40 to $3.30. Nonetheless, second-quarter sales ($238 million) came in below the year-ago period ($264 million), during which there…

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Sister Wives fans are skeptical about the cast’s involvement with multilevel marketing (or MLM) businesses. Meri, Christine, and Janelle Brown in particular have had a history of working with what are called pyramid schemes. Much of their financial independence has been linked to their hawking for MLM companies such as LuLaRoe, Plexus, and more recently, Life with Health & Happiness. Despite this success, viewers see many problematic aspects involved with these endeavors and aren’t quiet about it. Sister Wives’ Janelle Brown has been particularly vocal about how Plexus has helped her lose weight and attributes her finding happiness to using…

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Small businesses have to have an online marketing presence in today’s world. These free tools can help you get started. — Getty Images/Yuri_Arcurs Marketing is an essential part of building a business, but paying for tools and software can get pricey. If you’re trying to save money, here are 10 free marketing tools you can take advantage of. [Read more: Marketing Refresh: 10 Simple Steps to Updating Your Marketing in 2021] LinkedIn LinkedIn is a powerful free tool for businesses, especially for B2B companies. LinkedIn has over 722 million members and is the most trusted social media network in the…

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Rodan & Fields is the latest multi-level marketing company to pivot to an affiliate marketing business model. As of Sept. 1, Rodan & Fields sellers will only be able to make money based on commissions of the products they sell. If you read that and thought, Huh, isn’t that how business generally works? you would be right. The change is a catastrophic one for a lot of current MLM top sellers, though, and also betrays the ghoulish truth at the center of these companies: When a company with a famously exploitative business model pivots to mimic the influencer economy, it’s not an…

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If you attended the Black Hat conference in Vegas last week and found yourself over in Palo Alto Networks’ corner of the event, you may have encountered a marketing gimmick that has since been heavily criticized for misogyny. Security architect Sean Juroviesky’s LinkedIn post and accompanying image, which was subsequently shared by equally outraged conference delegates, attracted scores of angry cybersecurity pros all demanding answers from Palo Alto Networks (PAN).  Why? The cybersecurity giant paid women – and only women – to stand at the entrance to its happy hour networking event dressed up as illuminated human lamps. Their faces…

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Having a documented marketing strategy directly impacts your success, whether you’re a scrappy startup or established business. The problem? As you develop your own marketing strategy, you might feel lost in a sea of best practices and suggested tactics.  So, to simplify the how-to of this topic, here’s a digestible guide full of insights from top marketing experts. We’ll include only what you need to know—instead of a list of tactics to try.  What is a marketing strategy? A marketing strategy is a company’s action plan for reaching potential customers and turning them into repeat ones. If you do it…

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Wednesday, October 30, 2024 4:49:33 PM ET Latin America’s real estate market is fast emerging as a region of opportunity, attracting investors from around the globe who see the potential for growth across residential, commercial, and industrial sectors. 4:46:13 PM ET In today’s business landscape, profitability and sustainability have become intertwined goals for startups aiming to thrive long-term. Ann Marie Puig, a business consultant and entrepreneur with over 25 years of experience, shares her insights on innovative strategies that startups can adopt to achieve sustainable growth while maximizing profitability. 4:45:07 PM ET As eCommerce continues to evolve, businesses strive to…

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DTI Rizal and LGU Antipolo City partner for MSME growth and economic prosperity | Department of Trade and Industry Philippines This website adopts the Web Content Accessibility Guidelines (WCAG 2.0) as the accessibility standard for all its related web development and services. WCAG 2.0 is also an international standard, ISO 40500. This certifies it as a stable and referenceable technical standard. WCAG 2.0 contains 12 guidelines organized under 4 principles: Perceivable, Operable, Understandable, and Robust (POUR for short). There are testable success criteria for each guideline. Compliance to these criteria is measured in three levels: A, AA, or AAA. A…

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In November 2015, Dr. Helena Ndume, winner of the Mandela prize and Namibia’s most celebrated ophthalmologist, performed cataract surgery on patients attending a blindness clinic in Omaruru, Namibia. (Photo by Brent Stirton/Getty Images)  Global organizations have set ambitious goals to improve human welfare. The mission of the World Bank Group (WBG) is to eliminate poverty and promote shared prosperity. The United Nations has a unified vision for the future of health, prosperity, and development through the adoption of the 17 Sustainable Development Goals (SDGs). The World Health Organization (WHO) has prioritized universal health coverage with a target of worldwide coverage…

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