A metallic deity tops a monolith of stone reaching halfway to the clouds: Ceres, the Roman goddess of harvest and fertility, shines from the summit of the temple. Her aluminum skin clashes with the building’s limestone cladding even as her vertical lines echo its skyward rise. In antiquity, she guarded a lower passage between the living and the dead, the mundus cerialus, where her worshipers offered grains as tribute. Now, gleaming high above the Chicago Board of Trade, she looms rectilinear, impassive, and austere, a distinctly modern idol. Symbolizing the grain trade central to Chicago’s commercial history, she could also…
Author: Bernard MacBenli
RIYADH: Saudi Arabia is rapidly positioning itself as a global leader in wellness tourism, a sector that promises significant economic returns while aligning with the Kingdom’s Vision 2030. With the market expected to reach $1.1 trillion by 2025, the Kingdom is strategically focusing on this burgeoning industry to diversify its economy and enhance the quality of life for residents and visitors, a report by Red Sea Global highlighted. The rise of wellness tourism in Saudi Arabia reflects a broader transformation within the Kingdom as it seeks to establish itself as a premier destination for global travelers seeking…
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As we navigate the evolving terrain of direct sales and entrepreneurship in 2023, Multi-Level Marketing (MLM) and Network Marketing stand out as influential and often misunderstood facets of the business world. Attracting a diverse demographic seeking flexible and potentially lucrative opportunities, these models have firmly established themselves in the global market. This comprehensive exploration seeks to demystify MLM, guided by the Federal Trade Commission’s (FTC) definition, and highlight the top players shaping this industry. What is MLM? A Definition Guided by the FTC Multi-level marketing, commonly referred to as MLM, is a business model that the FTC describes as involving…
The following editorial was penned by Chris Johnson who offers the perfect comeback to that stranger who approaches you in Starbucks or that person you haven’t talked to since high school that wants to discuss your financial freedom: Last week, I was at Starbucks, doing some marketing work. This was apparent to all who could view my laptop by the big 72 type “Marketing” headline that I was working on in my browser. A man sharing a table, with no apparent laptop of his own, was taking interest in what I was doing. He was mid-40s and he was ambiently…
Developing a meaningful strategy is critical to the success of your sales goals. You want the strategy to be comprehensive and include several facets to best reach your target audience. Here are 10 steps to creating a digital marketing strategy. Step 1: Write a Customer Persona A customer persona is an archetype of the perfect customer. This is the person most likely to buy your products or services. A persona is based on people’s preferences, behaviors and pain points. For example, you may sell walking canes. A customer persona is a person who is older, perhaps over the age of…
It’s 2018 and the long run of your network marketing business is still thriving forward with immense difficulties and pressure, Isn’t it?. What are you missing? How can you freshen things up and make a stable business life? Is it going to be impossible to achieve such status? These all questions run through the mind of every business enthusiast and a minute error can cause a complete fortune. And as the year gets into an end and the new days begin to roll out, the mindset of business organizations will look in a challenge mode. Business in 2018 is considered…
Dating affiliate networks put publishers in touch with affiliate programs that advertise dating-related offers. Dating is one of the affiliate marketing niches that never ceases to grab people’s attention and has a great potential to generate revenue for publishers. Dating affiliate networks are appropriate for those with a large and growing social media presence or another online platform such as a YouTube channel. Whether it’s a blog or some other dominant online presence, they allow you to generate a revenue stream that you don’t have to put a great deal of time and effort into to see results. One thing’s…
Social media is a constantly shifting sea of change. And at the helm of the ship navigating these tides are agile social teams. From changing best practices to new content formats, every new year (or sometimes new week) holds learnings, opportunities and experiments for social teams. To prepare for 2024, we gathered key social media tips to apply to your own strategy—because you’re not riding this wave alone. We turned to Sprout Social’s Arboretum (the Arb)—a community of social pros—to ask them about their latest and greatest social media tips and tricks. Let’s dive in. What we learned when we…
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