All successful brands recognise the importance of brand advocates/ambassadors and leverage them to their advantage. After all, these are the people who are genuinely interested in your brand and willing to talk positively about it openly. So, if you’re not yet leveraging the power of brand ambassadors, then you are missing out on a big marketing opportunity. However, it’s not easy to identify and enrol customers, followers, or any other individual in a brand ambassador program. And even if you manage to do that, it takes a lot of work to manage an ambassador network and keep them motivated to…
Author: Bernard MacBenli
Not much in life comes for free, and when it does, there’s often a catch. However, this isn’t the case with the following free social media posting and scheduling tools. While you might not access all features or connect multiple social platforms, these free plans are perfect if you’re just starting and managing your own social media presence. Given that the number of social media users is expected to increase to 5.85 billion by 2027 and globally over $296 billion is spent on social media advertising, leveraging these tools can provide a significant advantage. We’ve noticed that the availability of…
Want to ensure that visitors will exit your website almost immediately after landing there? Be sure to make it difficult for them to find what it is they are looking for. Want to get people to stay on your website longer and click on or buy stuff? Follow these 13 Web design tips. 1. Have a polished, professional logo–and link it to your home page. “Your logo is an important part of your brand, so make sure it’s located prominently on your site,” says Tiffany Monhollon, senior content marketing manager at online marketer ReachLocal. “Use a high-resolution image and feature it in…
The Arts Marketing Association (AMA) celebrated its 21st birthday this year. Formed in 1993, the association enables its members to have a greater impact within their companies, leading to those organisations enjoying stronger relationships with their audiences. Initially founded with 400 members of mostly performing and visual arts publicists, the organisation now has more than 1,800 members in a variety of roles from across the cultural sector.Here, six AMA members share their top tips for arts marketing and communications. Experiment, challenge and ask questionsCatriona McQuigganCatriona McQuiggan, audiences initiatives manager, Royal Scottish National OrchestraAs an arts marketer, it’s important to keep…
3. Brian Clark, founder, Copyblogger. “Every online marketer should follow Copyblogger founder Brian Clark,” says Tracy Mallette, founder, Content Newsroom. “He not only practices what he preaches by creating and sharing a ton of free digital marketing content, he also builds the tools that help you succeed in online marketing,” she explains. “He teaches you how to do digital marketing right through free blog posts, in-depth ebooks and podcasts, as well as more in-depth paid means, such as online content marketing certification training.” 4. Contently. “My absolutely favorite marketing pro would have to be Contently, a company dedicated to sharing…
Joining a professional organization opens up possibilities to build your network, take advantage of learning opportunities and become involved in ways that add cred to your resume. Check out these four options that can lead to valuable connections, useful training and maybe even your next job. 1. American Marketing AssociationWith more than 30,000 members, and roots that go back as far as the early 1900s, the American Marketing Association is one of the industry’s leading professional organizations. The 70 local chapters across the country offer plenty of networking, training and leadership opportunities such as serving on a local AMA executive board. Members also…
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. In this complete guide to social media marketing, you’re going to learn: What social media marketing is, with benefits, stats, and tips. How to build a social media marketing strategy and a plan to carry…
Digital marketing is helping even the smallest companies attract new business, and its future looks bright. Still, digital marketing is part of an overarching technology landscape that’s growing and changing rapidly; marketers may find it challenging to keep up with evolving trends.To avoid choosing a digital marketing strategy that’s outdated, you must stay abreast of this sector’s growth and understand how shifting practices will affect your business. We’ll explore strategies for staying current on the latest digital marketing trends to help you gain a competitive edge. They’ll also help attract higher website traffic, generate more sales leads, and successfully convert…
About the author Smrithi is versatile in writing simple, unique, and engaging content. She has the ability to conduct constructive research and efficiently gather information on the changing trends in the direct selling market. As a certified creative writer, she’s equipped to attract the audience toward action. Though specialized in creating content for the media and marketing industries, Smrithi keeps herself open to new challenges. About the author Smrithi is versatile in writing simple, unique, and engaging content. She has the ability to conduct constructive research and efficiently gather information on the changing trends in the direct selling market. As…
Social media has become a cornerstone of modern marketing. It is estimated that the average person uses 6.6 social platforms per month and spends 2 hours and 31 minutes online. For influencers and brands looking to harness the potential of these platforms to reach their target audience, managing and posting content on multiple platforms can be daunting. That’s where Multi-Platform Social Media Posting Tools step in to offer an effective solution to this challenge. With these tools, marketers, and brands can create a single pot and modify it for different platforms. They can optimize the posting times and distribute across…