Want to ensure that visitors will exit your website almost immediately after landing there? Be sure to make it difficult for them to find what it is they are looking for. Want to get people to stay on your website longer and click on or buy stuff? Follow these 13 Web design tips. 1. Have a polished, professional logo–and link it to your home page. “Your logo is an important part of your brand, so make sure it’s located prominently on your site,” says Tiffany Monhollon, senior content marketing manager at online marketer ReachLocal. “Use a high-resolution image and feature it in…
Author: Bernard MacBenli
The Arts Marketing Association (AMA) celebrated its 21st birthday this year. Formed in 1993, the association enables its members to have a greater impact within their companies, leading to those organisations enjoying stronger relationships with their audiences. Initially founded with 400 members of mostly performing and visual arts publicists, the organisation now has more than 1,800 members in a variety of roles from across the cultural sector.Here, six AMA members share their top tips for arts marketing and communications. Experiment, challenge and ask questionsCatriona McQuigganCatriona McQuiggan, audiences initiatives manager, Royal Scottish National OrchestraAs an arts marketer, it’s important to keep…
3. Brian Clark, founder, Copyblogger. “Every online marketer should follow Copyblogger founder Brian Clark,” says Tracy Mallette, founder, Content Newsroom. “He not only practices what he preaches by creating and sharing a ton of free digital marketing content, he also builds the tools that help you succeed in online marketing,” she explains. “He teaches you how to do digital marketing right through free blog posts, in-depth ebooks and podcasts, as well as more in-depth paid means, such as online content marketing certification training.” 4. Contently. “My absolutely favorite marketing pro would have to be Contently, a company dedicated to sharing…
Joining a professional organization opens up possibilities to build your network, take advantage of learning opportunities and become involved in ways that add cred to your resume. Check out these four options that can lead to valuable connections, useful training and maybe even your next job. 1. American Marketing AssociationWith more than 30,000 members, and roots that go back as far as the early 1900s, the American Marketing Association is one of the industry’s leading professional organizations. The 70 local chapters across the country offer plenty of networking, training and leadership opportunities such as serving on a local AMA executive board. Members also…
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. In this complete guide to social media marketing, you’re going to learn: What social media marketing is, with benefits, stats, and tips. How to build a social media marketing strategy and a plan to carry…
Digital marketing is helping even the smallest companies attract new business, and its future looks bright. Still, digital marketing is part of an overarching technology landscape that’s growing and changing rapidly; marketers may find it challenging to keep up with evolving trends.To avoid choosing a digital marketing strategy that’s outdated, you must stay abreast of this sector’s growth and understand how shifting practices will affect your business. We’ll explore strategies for staying current on the latest digital marketing trends to help you gain a competitive edge. They’ll also help attract higher website traffic, generate more sales leads, and successfully convert…
About the author Smrithi is versatile in writing simple, unique, and engaging content. She has the ability to conduct constructive research and efficiently gather information on the changing trends in the direct selling market. As a certified creative writer, she’s equipped to attract the audience toward action. Though specialized in creating content for the media and marketing industries, Smrithi keeps herself open to new challenges. About the author Smrithi is versatile in writing simple, unique, and engaging content. She has the ability to conduct constructive research and efficiently gather information on the changing trends in the direct selling market. As…
Social media has become a cornerstone of modern marketing. It is estimated that the average person uses 6.6 social platforms per month and spends 2 hours and 31 minutes online. For influencers and brands looking to harness the potential of these platforms to reach their target audience, managing and posting content on multiple platforms can be daunting. That’s where Multi-Platform Social Media Posting Tools step in to offer an effective solution to this challenge. With these tools, marketers, and brands can create a single pot and modify it for different platforms. They can optimize the posting times and distribute across…
When you don’t have a big budget, marketing can be challenging, but there’s plenty a small business owner can do to attract and maintain a customer base. The rise in digital marketing has made it easier for small business owners to find a way to create a presence and attract buyers. Advertising your business or product is about more than just having your company name and number on the side of your work vehicles. When you build a business, the first thing you want to secure is a customer base. Then, with a decent printer, a phone, and an internet-connected…
Affiliate marketing companies play a crucial role in driving growth and revenue for businesses, particularly mobile app owners. These companies act as intermediaries, connecting app developers with a network of affiliates who promote the apps in exchange for commissions. By leveraging the reach and influence of these affiliates, app owners can significantly enhance their visibility and downloads. Top affiliate marketing companies specialize in various aspects of promotion, from performance marketing to influencer collaborations and programmatic advertising. They provide robust tracking, analytics, and optimization tools to ensure that app marketing campaigns are efficient and effective. Affiliate companies offer diverse payment models,…