Social media monitoring tools are the best way to find out what people are saying about your brand. Not only that, but they can help you track mentions of your product, your competitors, your industry, your Super Bowl ad, your customer service wait times, your new mascot… you name it. If your audience has an opinion on something, your social media monitoring tool should be able to pick it up. That’s because social media monitoring software gathers and presents audience and competitive insights for brands that want to pay attention to their mentions. In this post, we’ll review some of…
Author: Bernard MacBenli
“National prosperity is created, not inherited,” writes Michael E. Porter. “The Competitive Advantage of Nations” reports on Porter’s four-year, 10-nation study of the patterns of competitive success in leading trading countries. Porter concludes that companies achieve competitive advantage through acts of innovation. And their capacity and push to innovate is affected by four broad attributes of a nation, attributes that constitute the “diamond” of national advantage: 1. Factor conditions2. Demand conditions3. Related and supporting industries4. Firm strategy, structure, and rivalry These four attributes create the national environment in which companies are born and learn how to compete. Each point on…
The Chinese film “American Dreams in China,” released in 2013, was an instant box-office hit in China, capturing the country’s optimism about Western-style entrepreneurship. It tells the story of a young man who lands a seat at a prestigious university in Beijing and launches a wildly successful tutoring company called New Dream. The events are loosely based on the real-life journey of Michael Yu, the founder of China’s largest tutoring company, New Oriental. The character who resembles Yu studies Dale Carnegie mantras, tutors students over K.F.C., and woos a gorgeous classmate while preparing for an American-visa interview. By the story’s…
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Published on October 18, 2023 Success is never a smooth journey, and Martin Thibeault’s story is proof of that. Despite facing numerous challenges, he never gave up and proved that remarkable achievements are possible. Thibeault’s path to independence was filled with ups and downs, allowing him to gain insights that he hoped others could benefit from. For the majority of his life, Thibeault worked as a carpenter. However, like many individuals, he eventually grew weary of the demands and decided to explore new career opportunities. In 2010, Thibeault took a leap of faith and ventured into entrepreneurship. He established two…
In today’s economy, lots of people are looking for a side hustle to make ends meet. A multi-level marketing (MLM) opportunity might sound appealing, offering money for not a lot of work.Glossy brochures recount success stories of people who have not only supplemented their income but built wealth. However, the Federal Trade Commission (FTC) staff has issued a report that focuses on those income claims made by 70 MLM companies.In the report, the FTC staff found many issues with the income statements they reviewed, saying that most statements omit key information when calculating the earnings amounts they present. Specifically, the report…
What Is Multilevel Marketing (MLM)? Multilevel marketing (MLM) is a strategy used by some direct sales companies to sell products and services. MLM encourages existing members to bring recruits into the business by promoting and selling their offerings to them. Distributors are paid a percentage of their recruits’ sales. Recruits become the distributor’s network or downline and are, in turn, encouraged to make sales to earn money. Many MLM schemes are legal, but there are illegal ones that operate as pyramid schemes. Key Takeaways Multilevel marketing is a legitimate business strategy used by some direct-sales companies to sell products and services.Existing members…
What Is Social Media Marketing (SMM)? Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, SMM has purpose-built data analytics that allows marketers to track the success of their efforts and identify even more ways to engage. Within 18 years, from 2004 (when MySpace became the first social media site to reach one million users) to…
With the rise of the creator class on social media—YouTubers, bloggers, Twitch streamers, TikTok and Instagram stars—influencer marketing has emerged as a way for startups to reach their target audience through already-engaged and established audiences. Influencer marketing generates exposure and endorsements by encouraging creators to feature your brand, making it a worthwhile tactic for ecommerce businesses of all sizes. Influencer marketing fosters brand awareness, but finding and managing influencers for your brand can be challenging without the right tools. Read on for the best influencer marketing platforms to ease your influencer marketing efforts. 11 top influencer marketing platforms for businesses…
Marketing is an important aspect which has to gain enough boost in the digital world. With new innovations and the latest ideas, network marketing enters into a unique path once such actions come to life. After putting a lot of effort and time, Epixel Solutions – a leading MLM software development company – provides you with a list of top MLM companies / businesses / MLM organization (Network Marketing / Direct Selling). Multi-level marketing is one of the best business models to boost product sales and thereby establish the brand. A list of top solid 100 multi-level marketing companies is…