5. Utilize influencers. “Tapping influencers – or social media users with a large following and expertise on a certain topic – is a great way for brands to market to millennials,” says Brendan Lattrell, founder & CEO, Grapevine. “This is especially effective considering that 70 percent of this demographic values endorsements from influencers that they consider peers vs. celebrities, according to a recent Collective Bias report. Fortunately for brands, there are plenty of social influencer marketing platforms and social listening tools available to help hone in on the right influencer for a particular campaign.”
6. Embrace text messaging. “Got text? Some of the top retail brands (Express, for example) do, and it’s driving revenue through the roof,” says Danica Jones, marketing manager at ConsumerAffairs.com. “Texting is the highest rated contact method for CSAT [customer satisfaction], scoring 90 out of 100 points (Phone 77, Facebook 66). [And] a loyalty program delivering offers with a strong CTA [call to action] in a format millennials love gives your business a better chance of being heard and having customers act on your outreach, all with a lower cost point.”
7. Don’t forget about email. “Despite conflicting reports that email is dying, especially among younger generations, the truth is that millennials aren’t ditching email,” says Marie Homne, senior marketing strategist at Yesmail. “Email is a simple and effective technique to reach millennials because they can easily view it on their smartphones.”
