Pro Tip
If you think you might one day apply to graduate school, consider attending an undergrad program at a university you’d like to attend for your master’s. This can sometimes help you get your foot in the door of a desired graduate program.
Consider Your Future Goals
What are your professional goals? Marketing is a broad career field with positions available in many different roles in many different industries. There are also many types of professional certifications for marketing careers, so where you went to school could be even more important.
If you think you’d like to enter the workforce right after graduation, consider picking a marketing program with a focus on internships and real-world work experience. You might also seek programs offering specializations in your areas of interest. For instance, some programs focus on digital marketing methods over traditional marketing.
If you might one day attend graduate school, consider choosing a college for undergrad that also offers an interesting graduate program. Some bachelor’s degree programs even allow you to earn grad school credits prior to your undergraduate graduation.
Understand Your Expenses and Financing Options
Tuition for the programs on this list range in cost from $182 to $540 per credit. The programs are all 120 credits, except for one 128-credit program, giving an estimated cost range of around $23,000 to $69,000.
In the 2022–23 academic year, the average annual tuition at a four-year public college was $9,750, while it was approximately $35,250 for private schools, according to the NCES. That works out to around $39,000 for a four-year degree at a public school and around $140,000 for one at a private college.
To learn about federal financial aid opportunities, fill out the Free Application for Federal Student Aid (FAFSA®). Some states and third-party providers also use FAFSA data to determine their aid awards.
Schools can also provide aid in the form of need-based and merit scholarships, work-study programs and teaching assistantships. A number of programs on this list offer benefits for active-duty and retired military members, such as fee waivers, in-state tuition for all veterans and academic credit for relevant military training.
